There are millions of products and opportunities being launched on the Internet every day. You may have the best product or opportunity, but how do you keep your offer from getting lost in the shuffle? You can drive thousands of potential customers to your website, but if you don’t have a sales letter that stands out from the crowd, you won’t get the clicks you need to be successful in network marketing. So how do you write effective sales copy?
We are emotional creatures. As much as we would like to say that we are logical and think things through before acting, the truth is that our responses are often dictated by our emotions. To write effective sales copy, you have to be a bit of a psychologist. You must determine who your market is and what they want.
If you sell weight loss products, for example, you know that your target audience is those who feel they need to lose weight. You could stop right there and write your sales copy with that idea in mind, but you could miss out on a lot of potential customers. Note that I did not say people who need lose weight, but people who feel they need to lose weight. Often someone who we think has achieved their perfect weight is looking to lose just a few more pounds. On the other hand, people who we think need to lose weight may be perfectly happy with themselves just the way they are.
The next question to ask yourself is “why?” Why does a person want to lose weight? Do they just want to be skinny? Probably not. You see, the weight itself is not the problem. It’s what not having the weight will do for them. There are various reasons why people might want to lose weight. Some that immediately come to mind are: health benefits, increased popularity, and better looks.
Still, these are not necessarily emotional trigger points. Once again, ask the question “why?” Why would anyone want better health, greater popularity, or better looks? Look at this as a problem/benefit equation.
Problem: Fatigue and health problems.
Benefit: Increased energy, endurance, and strength, and reduction of obesity-related aches, pains, and illnesses.
Problem: Low self-esteem, feeling unloved and unpopular.
Benefit: Increased confidence, popularity and friends.
Problem: Feeling unattractive, lonely, lack of social interaction.
Benefit: Improved physical appearance, more attractive to others, satisfying social life.
Once you’ve established the problem and established the benefit, your prospect is ready to hear about the solution: your product.
The greatest emotional desire is the avoidance of pain. If you can find the pain in the problem you’re trying to solve and write about it, you can write effective sales copy in network marketing.
Until next time…